FAQ

What is web design?

Web design is designing of web pages with the help of texts, images, Graphics, etc., and it is developed in a presentable format.

Why do I need a web site for my business?

Web site helps you with a 24/7 i.e. 24 hours throughout 7 days a week to target your market. There are lots more benefits in having a web site for your business.

What should I have in my web site?

Web site should produce a detail description about your business, products and other important information that should be shown to the users.

What makes FourPx unique from other?

FourPx is a professional web and digital Graphic design firm helping your business meet the marketing demands in today's competitive business world. We give your business a unique presence while keeping it simple and cost effective.

What is site redesign?

Designing an existing web page with concentration on Overall strategy, Functionality, Ease of Navigation, Overall Graphic Presentation, Reduce Download Time, Search Engine Optimization, etc.,

What is Search Engine Marketing?

Search Engine Marketing (SEM) is the technique that helps, websites attract visitors to their site by listing their details on the first pages of a popular search engines. Search Engines lend out their top ranks to links which are either of sites which are optimized in accordance with the webmasters guidelines or pay their way up through a PPC Campaign.

Why is Search Engine Placement important for my website?

For any website that needs to be visible, popular or even recognized on the Internet, it is imperative to be listed on the first few pages of a popular Search Engines. Researches have proved that Search Engines have come to be the primary tool to find information on the web. Hence if you want high quality targeted web traffic coming your way, to be listed on the top of Google, Yahoo! or MSN might just be the simplest way.

How can I optimize my website for Search Engines?

No matter if you are a new website or an existing one attempting a revamp; to get more traffic on your sites we provide you with a splendid list of services that we render to help you optimize your site.

What is Search Engine Optimization?

Search Engine Optimization is the process of optimizing a website or web page to increase its visibility within the search engine results. SEO entails making sure that there is content relevant to the targeted key phrases on the web site and that search engine spiders can find this content easily. Good search engine optimization will also ensure that this content is also useful to the user. Without relevant content, SEO techniques can only be partially successful.

What is Pay-Per-Click?

Pay-Per-Click Marketing is a paid form of advertising which requires a merchant to pay for achieving top rankings in a search engine. These basically are sponsored links which climb the Search Engine Pages not by the virtue of being optimized but by paying for the same as opposed to Organic Search Engine Results. It is a quick and effective way to generate quality traffic to the website.

Why spend on PPC, if search engine optimization delivers similar results?

Achieving top rankings in the organic listings is often a difficult task. With cut throat competition and about a splendid variety of tasks at hand search engine optimization is a time taking and cumbersome activity opposed to PPC. On the other hand PPC is Paid Advertising but it targets its audiences and delivers effective results. Hence it is a popular and preferred way to quick accurate results. However to launch a comprehensive online marketing campaign requires an integration of good Online Marketing Practices which includes both PPC and Natural Search Engine Optimization Services to work together to deliver targeted leads for your company.

How do I know if pay-per-click is right for my company?

In both the scenarios; if your site is found or is not found in the organic listings, PPC management has proven to be an effective tool. If your site lists high in the organic listings, an entry in the inorganic list will only amplify its effect! And if the website is still hasn't found its way up the search engine charts yet, the PPC campaign would quickly place the details of your site on its very first page thereby giving more visibility to your website.